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We’ve been challenging the prevailing agency wisdom from day one.

Dr. Nikhil Varude

CEO, The.Circadian

The Brain Behind These Strategies “Doctor & Data Analyst”

Firms were proudly touting their impressive creative, but very few were talking about the cornerstone of every successful marketing campaign ever: audience insights.

I am a clinician by education (M.B.B.S.) and a growth hacker by the mind. I am a data scientist and practicing behavioral economist. I am a lead strategist at Circadian communications and analytics, an agency specialized in healthcare marketing, healthcare business intelligence and growth hacking. I am responsible for growth hacking and marketing strategies of brands for which we work. Hope to connect with you and grow together. stay blessed and keep optimizing!

A Clinical Practice Growth Throughput

The most important thing which every health care business should do is – A Clinical Practice Growth Throughput ! In India, doctors hardly follow and design their own throughput.

Now what is a throughput and why am I focusing on throughput?

As you all know,
In healthcare you cannot generate demand for your services.

For eg.
If a XYZ person doesn’t want to buy a car but he can get convinced to buy a car, can’t he?

But in the case of health care, keeping cosmetic procedures as an exception, you cannot convince any person to do any medical surgery, unless they need it !!

So, there will be already a limited audience or customers that will be targeted!

And for more patient flow, the thing you should start from, is Brand Awareness!

Brand Awareness

Lets see this in short..
Brand awareness is basically spreading awareness or letting people know about your brand. It is basically, to know whether the customers, the prospects, the visitors recognise or now that you exist or your brand exists.

But why to do Brand Awareness?
Brand awareness is important when any consumer is convinced and ready to make a purchase, your brand must be in their top of mind while purchasing. Brand awareness helps in the audience understanding, recalling, and becoming comfortable with your branding products or services.

In this throughput only Brand Awareness comes at the marketing level.

There are basically 3 types of marketing…

Conversion

Lets see this in short..
Brand awareness is basically spreading awareness or letting people know about your brand. It is basically, to know whether the customers, the prospects, the visitors recognise or now that you exist or your brand exists.

But why to do Brand Awareness?
Brand awareness is important when any consumer is convinced and ready to make a purchase, your brand must be in their top of mind while purchasing. Brand awareness helps in the audience understanding, recalling, and becoming comfortable with your branding products or services.

In this throughput only Brand Awareness comes at the marketing level.

There are basically 3 types of marketing…

Value Delivery

Lets see this in short..
Brand awareness is basically spreading awareness or letting people know about your brand. It is basically, to know whether the customers, the prospects, the visitors recognise or now that you exist or your brand exists.

But why to do Brand Awareness?
Brand awareness is important when any consumer is convinced and ready to make a purchase, your brand must be in their top of mind while purchasing. Brand awareness helps in the audience understanding, recalling, and becoming comfortable with your branding products or services.

In this throughput only Brand Awareness comes at the marketing level.

There are basically 3 types of marketing…

throughput that is revenue, a company or a hospital owned.

Lets see this in short..
Brand awareness is basically spreading awareness or letting people know about your brand. It is basically, to know whether the customers, the prospects, the visitors recognise or now that you exist or your brand exists.

But why to do Brand Awareness?
Brand awareness is important when any consumer is convinced and ready to make a purchase, your brand must be in their top of mind while purchasing. Brand awareness helps in the audience understanding, recalling, and becoming comfortable with your branding products or services.

In this throughput only Brand Awareness comes at the marketing level.

There are basically 3 types of marketing…

Consistently Delivering Results

Website Traffic

80% 

Lead Flow

30% 

Website Traffic

80% 

Website Traffic

80% 

Lead Flow

30% 

Website Traffic

80% 

Website Traffic

80% 

Lead Flow

30% 

Website Traffic

80% 

Website Traffic

80% 

Lead Flow

30% 

Website Traffic

80% 

When Our
Customers Win,
We Win too!

People have to know you and trust you before they trust your products or services. I focus on building relationships with other healthcare organisations as well as with clients.

Let’s
Discuss

Come up with your challenges,
we are ready with the
Solutions